hello @ atellius.com
/ Notes from the studio
Written by the people who do the work. No cadence promised — we publish when we have something to say and the receipts to back it.
WaaS explained: website as a service vs. custom build vs. DIY.
Three ways to get a website. One that costs nothing upfront and breaks when you need to change it. One that costs $38k and delivers in 12 weeks. And one in between — subscription-based, professionally maintained, yours to cancel. Here is how the maths works.
Schema markup in 2026: what AI engines read and what they ignore.
FAQPage, Organization, HowTo — every GEO guide tells you to add schema. Almost none of them tell you which schema signals AI engines actually retrieve versus which ones are just table stakes for Google. Here is the breakdown.
Why your site is invisible to ChatGPT — and how we fixed ours.
Search Console rankings do not predict citation in ChatGPT, Perplexity, or Google AI Overviews. The signals that matter are different. Here is the audit we run on every site, including our own.
The case for hand-built primitives in 2026.
Component libraries got too good. The result is a generation of sites that all look the same because they all installed the same package. We push the other way — and we have the load times to back it up.
Lead triage as a system, not a service.
Most inbound forms drop into a generic inbox. The work happens later, by hand. We design the triage as a system — classification, enrichment, qualification, routing — and the human time gets spent where it should.