GEO / AEO / AIO

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Our AI Search Visibility Audit scores 100+ signals across 7 engines — ChatGPT, Perplexity, Google AI Overviews, and four more — and delivers a severity-ranked remediation plan in 48 hours.

  • 7AI engines scored
  • 100+signals audited
  • 4xavg. citation lift, 60 days
  • 48hfrom kickoff to PDF
The shift

Four numbers that explain why GEO is not optional.

B2B buyers are already querying AI engines to shortlist vendors — before they visit any website. If your business is not named in those answers, you are not in the consideration set.

  • 13%of Google searches trigger an AI OverviewSemrush, 2025
  • 60%of Perplexity users never click through to any sourcePerplexity data, 2024
  • 200Mweekly active users on ChatGPT as of mid-2024OpenAI
  • 58%of B2B buyers use AI assistants to research vendors before contacting salesGartner, 2024

The shift, in one picture

From ten blue links to one cited answer.

Search did not get an upgrade — it changed shape three times. Each stage tests something different. GEO is where the buyers are now.

  1. SEOSearch Engine OptimisationDo you rank?

    Ten blue links. The user scans a list and picks. You win by ranking on page one.

  2. AEOAnswer Engine OptimisationAre you read aloud?

    One spoken answer. Voice assistants and featured snippets read a single source. You win the snippet or you are not heard.

  3. GEOGenerative Engine OptimisationAre you cited?

    A synthesised paragraph. ChatGPT, Perplexity, and AI Overviews write the answer and name their sources. You win by being one of them.

SEO · AEO · GEO are not competitors. They are three layers of one visibility stack — and AI citation is the layer most sites have not built yet.

/ 00Definitions

GEO, SEO, AEO, AIO — what each one actually means.

These four disciplines share foundational signals but optimise for different distribution surfaces, different ranking mechanisms, and different output formats — they are not synonyms.

FeatureSEOGEOAEOAIO
Optimises forRanks in blue-link resultsNamed in AI-generated answersRead aloud by voice / assistantShown in AI image / multimodal results
Primary ranking signalsBacklinks + keywordsSchema + entity clarity + passage extractabilityFAQPage schema + featured snippetsAlt text + structured visual data
How you're tested“Do you rank page 1?”“Does ChatGPT cite you?”“Does Siri/Alexa answer with your content?”“Does Google Lens reference your product?”
Output formatList of 10 linksSynthesised paragraphSpoken sentenceImage with label
Freshness threshold90 days30 days7–14 daysReal-time

For most businesses, SEO and GEO should run in parallel — the signals overlap at the foundation but diverge at the last mile. You can rank page 1 on Google and still be invisible on ChatGPT.

/ 01Coverage

Your score. Across every AI engine that matters.

Each engine ranks differently. We test all seven — because a strategy that wins on Perplexity can lose on AI Overviews.

Signal map · 7 engines · the factor that drives each one

  • Google AI OverviewsAnswer-first content, schema richness, server-side rendering
  • ChatGPTBing index readiness, Wikipedia entity presence, Reddit signals
  • PerplexityReddit depth, YouTube presence, real-time indexability
  • GeminiYouTube integration, Knowledge Panel, sameAs link density
  • Bing CopilotIndexNow, LinkedIn & GitHub signals, author schema
  • Claudellms.txt, structured content, ClaudeBot crawl access
  • GrokTwitter/X presence, news coverage, real-time freshness
/ 02How it works

From brief to re-scan in 60 days.

Five fixed stages. No ambiguity about what happens next or when you receive your output.

  1. 01

    Kickoff

    15-minute call. We confirm the URL, target market, and any known blockers. No questionnaire. No onboarding doc. Just the URL and a brief.

    Day 0
  2. 02

    Scanner runs

    100+ automated checks fire across 7 AI engines simultaneously. Bot access, schema validation, content extractability, entity signals, E-E-A-T markers, FAQ coverage — all measured against our scoring rubric.

    Day 1–2
  3. 03

    PDF delivered

    You receive the scored report. Overall score out of 100, per-engine breakdown, 6-dimension scores, and the full findings inventory ranked by projected citation impact.

    Day 2
  4. 04

    Implementation window

    The remediation playbook ships with every finding. Severity tags, developer effort estimates, code snippets where applicable. Your team implements; we answer questions.

    Day 3–30
  5. 05

    60-day re-scan

    We re-run the same 100+ checks against the same prompts across all 7 engines. You see the delta — which findings were resolved and what the citation lift looks like.

    Day 60
/ 03Audit scope

40+ checkpoints. 100+ signals. One report.

  • 01Bot Accessibility & CrawlabilityAre AI crawlers actually reaching your site?
    • GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, anthropic-ai, cohere-ai — 13 named bots checked
    • Redirect chains, server-side rendering requirements, robots.txt directive analysis
    • Sitemap structure, canonical tag hygiene, IndexNow protocol presence
    • CDN / WAF detection — Cloudflare, Sucuri, Akamai bot-blocking rules
  • 02Schema Markup & Structured DataIs your structured data machine-readable or just present?
    • Organization, LocalBusiness, Product, Service, FAQPage, HowTo, BreadcrumbList, VideoObject, AggregateRating
    • Industry-specific schemas: Attorney, Dentist, SoftwareApplication, FinancialProduct, Restaurant, Hotel, RealEstateAgent
    • sameAs authority links across Wikipedia, Wikidata, LinkedIn, YouTube, GitHub, Crunchbase
    • JS-injected versus server-rendered schema detection — AI crawlers cannot run JavaScript
  • 03Content Structure & AI ExtractabilityCan an AI engine lift a paragraph and cite it cleanly?
    • Answer-first patterns, question-formatted headings, structured tables and comparison matrices
    • Content depth, freshness, data density — statistics, named pricing, specific numbers
    • Readability scoring: Flesch grade level, passive voice rate, sentence length
    • Passage extractability — self-contained paragraphs AI can quote verbatim without distortion
    • AI quality flags: generic openers, hedging language, filler phrases, unattributed superlatives
  • 04Entity Consistency & Authority SignalsCan an AI engine reliably identify who you are?
    • Brand name consistency across all pages, social profiles, and directory listings
    • About page quality: founding story, team names, credentials, milestones, mission
    • Wikipedia & Wikidata presence, Google Knowledge Panel eligibility
    • Social presence check across 10+ platforms with name-match analysis
    • Press coverage, regulatory credentials, awards, and third-party recognition
  • 05E-E-A-T SignalsDoes your site demonstrate real experience, expertise, and trust?
    • Experience: case studies with real metrics, before/after results, named client outcomes
    • Expertise: author attribution, credential depth (PhD, MD, JD, CPA, CFA, PE and more), author pages
    • Authoritativeness: topical depth, press mention count, external sameAs link count
    • Trustworthiness: HTTPS, contact info, privacy policy, verified reviews, YMYL disclaimers
    • Industry-calibrated freshness thresholds: news 7 days / finance 90 days / medical 180 days
  • 06FAQ & Conversational ContentAre you answering the questions AI engines are being asked?
    • FAQ volume and quality across the site — total count, coverage gaps
    • Snippet-ready answers (30–60 words), direct answer rate, specificity
    • Topic coverage audit: pricing, eligibility, process, comparisons, features, support
    • FAQPage schema applied to actual FAQ content, not decorative H2s
/ 04Findings

Every finding is prioritised for you.

We don't hand you a list of issues and leave you to rank them. Every finding ships with a severity tag so your developer knows what to ship first.

  • CriticalImmediate blocker to AI visibility. Crawlers cannot reach or parse your content.
  • HighMajor gap limiting citations. Typically a missing schema layer or entity conflict.
  • MediumImprovement opportunity with measurable citation impact within 60 days.
  • LowMinor optimisation. Worth shipping but not the reason you are being skipped.
/ 05Deliverable

What’s in every report.

A developer can implement from this document without a follow-up call. Severity tags, code snippets, schema blocks, and projected impact on every finding.

Sample GEO audit report showing a 67/100 overall score, per-engine visibility scores for ChatGPT, Perplexity, Google AI Overviews, Gemini, Bing Copilot, Claude, and Grok, plus a severity-ranked findings list.
  • Overall score out of 100 with verdict (Excellent / Good / Fair / Poor / Critical)
  • Per-platform readiness scores for all 7 engines, each scored 0–100
  • 6 dimension scores with status (GOOD / FAIR / POOR / CRITICAL)
  • 100+ individual checkpoint results with severity classification
  • Full findings inventory ranked by impact, not alphabetically
  • Remediation steps with developer effort estimates and delivery timelines
  • Projected citation impact per fix — so you prioritise by ROI, not gut feel
/ 06Pricing

Transparent pricing. No retainer required.

Each audit is a single, scoped engagement. You pay once, receive the report, and act on the findings — no subscription, no ongoing seat fee, no lock-in.

GEO Audit

from $799

One-time scan, scored PDF, severity-ranked playbook. 48-hour delivery.

Best for: a first read on where you stand before committing to remediation.

Audit + Re-scanMost popular

from $1,199

Initial audit plus a 60-day re-scan after remediation. You see the before and after.

Best for: teams ready to implement findings and need the delta to prove ROI.

Agency White-label

Custom

Your branding on the PDF. Per-audit pricing, no monthly fee. Scales with your client roster.

Best for: agencies running audits under their own brand at volume.

All prices are in USD. Audits cover a single root domain. Subdomains and multi-location businesses are scoped separately. Volume pricing available for agencies running 5+ audits per month.

Full report library

70+ reports. Every dimension of AI visibility.

Every report below is available to request individually or as part of a GEO engagement. Select a category to see what’s inside — then contact us to scope the right combination for your business.

  • AI Search Visibility6 reportsKnow exactly where your brand appears in AI answers — and close every gap.
    • AI SimulatorRun any query across ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok, and Copilot simultaneously. Statistical citation frequency — not a single yes/no.Request →
    • AI Overviews TrackerTrack exactly which of your URLs appear in Google's AI Overview box for each tracked query, and understand the pattern Google trusts.Request →
    • Share of VoiceYour citation share vs. top competitors across every AI engine and every tracked query. One number — winning or losing, by how much.Request →
    • CitationsEvery AI mention of your brand: exact wording, which queries trigger it, how it changes over time. Know immediately if an engine starts misrepresenting you.Request →
    • Citation TrendsTime-series tracking of AI citation frequency week over week. The clearest way to show a GEO strategy is working — and to spot drops early.Request →
    • Social SearchMonitor the forums and communities AI engines source their answers from. Shape the conversation at its origin.Request →
  • Technical Readiness7 reportsFix the structural issues blocking AI engines from reading, trusting, and citing your site.
    • GEO ScannerYour full AI readiness score — schema coverage, expertise signals, content structure, citation footprint, and AI discoverability in one audit.Request →
    • Technical SEO AuditA deep crawl scoring crawlability, structured data, page speed, accessibility, and AI readiness simultaneously. High-impact issues first.Request →
    • Core Web VitalsReal-world performance data from actual users — loading speed, layout stability, interactivity — page by page.Request →
    • WCAG Accessibility AuditAutomated testing across live pages: critical, serious, moderate, and minor accessibility violations — each linked to remediation guidance.Request →
    • Site CrawlFull URL discovery with status codes, redirect chains, canonicalisation, and orphaned pages. Surface the structural dead-ends wasting crawl budget.Request →
    • Migration MonitorAutomatically detects traffic and ranking anomalies after a site migration. Alerts the moment something goes wrong — not three months later.Request →
    • Scanner CompareSide-by-side before-and-after comparison of any two audits. The clearest way to show clients what your work changed.Request →
  • Content & Schema7 reportsCreate, fix, and scale the content AI engines prefer to quote.
    • FAQ GeneratorIdentifies every page missing FAQ content, then generates production-ready Q&A pairs grounded in real search behaviour. Output is a paste-ready schema block.Request →
    • Keyword Sitemap EngineMaps target keywords to the right pages, surfaces gaps where no page covers a keyword, and flags cannibalisation. A clear picture of keyword architecture — and where it's broken.Request →
    • Content Gap AnalyzerEvery topic your competitors rank for that you don't — filtered, deduplicated, and prioritised by ROI score. Straight to the content that moves the needle.Request →
    • Content BriefsResearch-backed briefs covering structure, angles, internal linking, and schema. A complete roadmap so every piece is built to perform from day one.Request →
    • Content FreshnessCompares your update frequency against competitors and flags pages falling behind before their rankings slide.Request →
    • Content RefreshIdentifies pages actively losing rankings that already have traffic history — the highest-ROI pages to update rather than replace.Request →
    • Page GeneratorFull page outlines and drafts structured for AI citation, formatted for schema, and aligned with the brief. Scale content without sacrificing GEO quality.Request →
  • Competitor Intelligence4 reportsSee what's winning AI answers in your space — and exactly what it takes to beat it.
    • Competitor AnalysisDirect GEO score comparison against every competitor across schema, content depth, AI citations, entity coverage, and more.Request →
    • Query GapEvery query where AI engines cite a competitor but not you. Sorted by impact — the clearest list of where to focus next.Request →
    • Industry BenchmarksCompare scores against real aggregated industry data. Know whether you're leading your sector or tracking the average — with context that makes reporting credible.Request →
    • Backlink IntelligenceQuality score, toxic risk, anchor text distribution, and follow-type breakdown for every link. Identify what's building authority and what's putting it at risk.Request →
  • Brand & Citation Monitoring4 reportsKnow the moment an AI engine changes what it says about you.
    • Narrative FidelityCompares what your brand says about itself against what AI engines tell users. Flags inaccuracies, outdated information, and hallucinations across every major engine.Request →
    • AI Crawler IntelligenceTracks visits from AI indexing bots: frequency, pages visited, crawl depth. Understand whether AI engines are actively building knowledge about your brand.Request →
    • Community TrackerMonitors brand and category mentions across forums — the primary source material for many AI-generated answers.Request →
    • AlertsConfigurable alerts on citation drops, score changes, competitor surges, and crawl anomalies. Email or webhook — know before your clients do.Request →
  • Local & Google5 reportsOwn AI answers for your city, your category, and your searcher.
    • Local Pack TrackerTrack your Google Local 3-pack position — which position, who's above you, and how it changes over time across every keyword and location.Request →
    • Google Business Profile ManagerAudits your GBP for the specific fields AI engines use when generating local answers. Surface quick wins that improve AI-driven local representation.Request →
    • Local SEO AuditNAP consistency check, local schema analysis, and citation gap audit across directories. Inconsistent information loses AI trust fast — this finds and fixes it.Request →
    • GA4 / GSC IntegrationPulls real search console and analytics data into audit scoring. Recommendations backed by actual impressions, clicks, and rankings.Request →
    • AI Traffic AttributionMeasures and attributes sessions arriving from AI platforms directly to analytics. The metric that proves GEO ROI to any leadership team.Request →
  • Entity & AI Understanding3 reportsControl how AI engines categorise, describe, and represent your business.
    • Entity IntelligenceDeep analysis of every entity associated with your brand — how prominently AI engines feature it, how confidently they describe it, where coverage is thin.Request →
    • Entity GraphVisual map of your brand's entities, attributes, and relationships as AI engines currently understand them. Shows what's missing and what to create.Request →
    • AI Retrieval TestTests what content gets extracted when AI engines query your URLs. See which sections get cited, which get ignored, and what to change.Request →
  • Strategy & Planning6 reportsTurn audit data into a prioritised action plan — with projected outcomes.
    • Q-Plan RoadmapConverts every audit finding into a prioritised, quarter-by-quarter action roadmap. Your team always knows what to work on next and why.Request →
    • ExperimentsBuilt-in A/B framework for testing optimisations with a control and variant. Measure impact before you commit site-wide.Request →
    • Action Impact TrackerLinks every optimisation directly to changes in citations, traffic, and rankings. Turns "we did GEO work" into specific, attributable outcomes.Request →
    • PersonasCreate buyer personas and map them to the AI queries each persona uses. Targets intent that drives conversions — not just high-volume queries.Request →
    • Prompt LibrarySave, organise, and reuse high-performing simulation prompts per domain and use case. Build institutional knowledge your team shares.Request →
    • Citation OutreachPrioritised prospecting list of external sites, directories, and communities where a mention directly improves your AI citation footprint.Request →
  • Reporting & Client Delivery5 reportsDeliver proof — not spreadsheets.
    • Living ReportsAuto-updating GEO reports that refresh in real time, shareable via link. Clients see momentum building without asking you for an update.Request →
    • Client PortalsFully white-labelled client portals — clients see their metrics and your recommendations with no mention of the platform behind it.Request →
    • SOW GeneratorGenerates a complete scope of work directly from audit findings. From "I ran a scan" to a signed proposal in minutes.Request →
    • Public Scan ReportsToken-gated shareable reports showing a prospect exactly what's wrong before the first sales call. The highest-converting cold outreach tool in the platform.Request →
    • GEO Health ScoreA rolling 0–100 composite score per domain trending over time. The exec-level metric that makes GEO progress impossible to dismiss.Request →
  • Agency Pipeline7 reportsRun GEO at agency scale — from cold prospect to retained client.
    • Prospect FinderFinds businesses in any vertical and city with measurable GEO gaps. Your sales team arrives prepared with data showing exactly why the prospect needs GEO work.Request →
    • Pipeline CRMTrack every lead from first scan through proposal, onboarding, and retained client — all inside the platform. Pipeline and GEO work in one place.Request →
    • ProjectsTask and project management per client — deliverables, timelines, status — in the same platform where you do the work.Request →
    • Team ManagementRole-based permissions for strategists, copywriters, analysts, and clients. Everyone sees what's relevant to their work; nothing more.Request →
    • Agency TenantsEach client gets their own data environment, branding, and access — fully isolated. Scale to any number of clients without data bleed.Request →
    • Portfolio Health LeaderboardEvery client's GEO health score in one ranked, trending view. Spot which accounts need attention before they ask.Request →
    • Audit LogComplete tamper-evident record of every action by every user across every account. Agency accountability and compliance, built in.Request →
  • Platform & Infrastructure6 reportsSecure, flexible, and built to scale with your team from day one.
    • Pay-As-You-Go CreditsNo seats, no tier locks, no hidden features. Pay for exactly what you use and scale instantly without a pricing conversation.Request →
    • API KeysIssue, manage, and revoke API access keys for integrations and developer workflows. Build GEO data into your own reporting or CRM.Request →
    • WebhooksPush citation alerts, score changes, and audit completions to Slack, your CRM, Zapier, or any endpoint in real time.Request →
    • API Spend TrackerPer-operation cost tracking across every AI and data provider. Know exactly what each audit type costs to run — margins always protected.Request →
    • Theme & BrandingFull white-label: every client-facing surface carries your brand. Logo, colours, domain — your clients never know what's powering it.Request →
    • Integrations HubNative connections to Google Analytics, Google Search Console, and payment providers. Data flows in automatically; reports stay current.Request →
Request a specific report

Not sure which report fits your goal? The scoping call is free — we’ll map the right combination.

/ 07Proof

Results are public. You can verify them.

Each re-scan uses the same prompts on the same engines as the initial audit. The delta is not an estimate.

  • Personal Injury LawToronto, ON
    11/10068/100

    Named in 4 of 7 ChatGPT test prompts for "personal injury lawyer Toronto" within 60 days.

    Fix appliedAttorney schema + FAQPage markup on every practice area page.
  • B2B SaaS / HR TechnologyMid-Market
    23/10071/100

    Cited by Perplexity on 6 of 8 tracked "HRIS for mid-market" queries. Zero coverage before the audit.

    Fix appliedSoftwareApplication schema + comparison page with server-rendered structured data.
  • Cosmetic DentistryMulti-location, UK
    17/10064/100

    Google AI Overviews cites the clinic for 3 local treatment queries. Bing Copilot no longer names a competitor.

    Fix appliedDentist schema, per-location OpeningHoursSpecification, FAQPage on all treatment pages.
ChatGPTBefore GEO

best personal injury lawyer in Toronto

Based on available sources, the most frequently recommended firms are Rivertown Injury Law and Beacon Legal, both noted for strong case results and client reviews.

Sourcesrivertown-law.combeaconlegal.ca
Your firm — not mentioned
ChatGPTAfter GEO

best personal injury lawyer in Toronto

Based on available sources, Your Firm is among the most cited personal injury practices in Toronto, alongside Rivertown Injury Law — recognised for documented case outcomes and detailed practice-area content.

Sourcesyour-firm.comrivertown-law.com
Your firm — cited first
  • We ranked page one for our main keywords before the audit. ChatGPT didn't mention us once. Twelve weeks later it names us first for every personal injury prompt we track.

    S.K.Partner — Personal Injury Practice, Toronto
  • Perplexity was sending traffic to a competitor's G2 page every time someone searched for HRIS tools. The audit found our schema was JS-rendered — invisible to crawlers. Fixed in one sprint, cited in six queries within 30 days.

    M.O.Head of Growth — HR Technology SaaS
  • I was sceptical. A month later Google AI Overviews cites us for three treatments I was spending $1,780 per month on Google Ads for.

    J.A.Director — Cosmetic Dental Group, UK

Names abbreviated at client request.

We operate what we sell.

geo.atellius.com is a multi-tenant GEO audit platform used by agencies under their own brand. The scanner you get as a direct client is the same engine running in production for paying SaaS tenants — same six dimensions, same seven engines, same PDF output format.

geo.atellius.com analytics dashboard showing a GEO score of 45/100 for Surfsonix, 6-dimension breakdown radar, per-engine AI platform readiness scores, score trend, and findings by severity.
/ 08Right fit

The audit works. Here is when it doesn't.

The scanner surfaces real signal gaps — but only when your content and entity foundations are already in place.

Right for you if…

  • Competitors appear in ChatGPT or Perplexity answers for queries you should own.
  • You have content on your site but AI engines ignore it in favour of third-party aggregators.
  • You operate in insurance, legal, medical, finance, or SaaS — industries where AI citation directly drives inbound inquiries.
  • You have invested in SEO and rank well, but your AI search visibility is flat.
  • You want a developer-ready playbook, not a consultant's slide deck.

Not right for you if…

  • Your site has fewer than 10 indexed pages — fix content depth before auditing visibility.
  • You haven't verified your Google Business Profile — entity signals start there, not with schema.
  • You're expecting citations within 7 days — remediation takes 30–60 days to register across engines.
  • You have no developer or agency to implement the findings — the report requires technical execution.
  • Your primary market is a language other than English — the scanner is calibrated for English-language AI engines.

If you're not sure which side you're on, the scoping call costs nothing. We'll tell you.

/ 09Industries

Built for every industry.

Select an industry to see the AI queries buyers are asking, the schema types we audit, and the most common finding we surface.

/ 11Common myths

Five things people get wrong about GEO.

Each misconception costs visibility. Here is what the data actually shows.

  • 01GEO is just SEO with a new name.

    SEO and GEO share foundational signals — crawlability, page speed, indexation — but the top of the ranking stack is completely different. Backlinks do not drive AI citations. Schema clarity, entity disambiguation, and passage extractability do. A site with 10,000 backlinks and no FAQPage schema will rank page 1 on Google and appear nowhere in a ChatGPT answer.

  • 02If you rank on page 1 for a keyword, AI will cite you for it.

    Google AI Overviews correlates with organic rankings more than other engines do, but ChatGPT, Perplexity, and Claude do not use Google's index directly. They pull from Bing, from Reddit, from cached training data, and from real-time crawls weighted by schema richness. Page 1 ranking is not a proxy for AI citation.

  • 03Schema alone fixes AI visibility.

    Schema is one of six dimensions we audit. A site can have perfect FAQPage and Organization schema and still score 20/100 if its content is JavaScript-rendered (AI crawlers cannot execute JS), if its bot access is blocked by a WAF rule, or if its entity signals are inconsistent across platforms. Schema without crawlability is a library no one can enter.

  • 04AI citation only matters for big brands.

    AI engines answer local and niche queries constantly. "Best personal injury lawyer in [city]", "which dentist in [suburb] offers Invisalign", "does [specific SaaS] integrate with Salesforce" — these are not brand-awareness queries. They are bottom-of-funnel decision queries, and they're answered by AI for businesses of any size.

  • 05GEO results take 6–12 months like SEO.

    Schema changes and crawlability fixes register with AI engines within days of deployment. Content extractability improvements show citation movement within 30–60 days in most cases. The 6–12 month SEO timeline reflects link authority accumulation, which is not the primary GEO variable.

/ 10Common questions

What people ask before booking.

Find out if AI can see your business.

Most businesses don't know they're invisible to AI search until a competitor appears in their buyer's ChatGPT answer instead of them. Our audit tells you exactly where you stand — and exactly what to fix.